Toyota Hybrid Ad : Better Together

This TV commercial was first aired in November 2009 for the Australian market, but I just came across it and thought it was very brilliant!


There was no CGI involved in this ad. It was a very difficult finely choreographed act. The entire ad was taken in one shot and two dancers were trained over 10 days to perfect the act. The message of the ad is simple - two person sharing out a task is better. Likewise, a hybrid petrol-electric engine works in harmony to share out the world load.

Credits :
Client: Toyota Australia
Agency: Saatchi & Saatchi Australia
Production Company: Stink London
Director: Ne-o
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Peter Galmes
Copywriter: John McKelvey
Agency Producer: Barbara Devlin
Country: Australia