Audi produces Internet short film, starring Justin Timberlake

So we already know that Justin Timberlake is the new brand ambassador for Audi. Initially it was assumed that Justin Timberlake will appear in some ad for Audi's latest model - the A1 model. But now it appears that Audi will be making a series of Internet short films starring the A1 and Justin Timberlake, titled "The Next Big Thing."


The concept of using Internet short films to market cars is not a new idea. BMW pioneered it about 5 years ago, with great success with the "The Hire" series, starring Clive Owen. Many of the top film directors including John Woo were invited to make the films. Appearances by superstars including Madonna and Don Cheadle were also featured. The personal favourite of this author is the episode of Hostage and Ticker, below.