Pages

We have MOVED. Find us at our new, nicer home at motorindustry.org

Thursday, March 11, 2010

A front wheel drive BMW. Loyalists will scream and froth in their mouths




Last year, in this post FWD vs RWD, we said that BMW would eventually rethink their RWD only philosophy and look into FWD premium cars (aside from MINI). Couple of days back BMW confirms that it will be building a sub-1 series model with FWD components shared with the MINI. I always never understood why some people choose to equate premium with RWD.


Looks like Audi's upcoming front wheel drive A1 model has ruffled some feathers at Munich. The A1 was premiered recently in Geneva, with star Justin Timberlake present. Many who were in the recent Geneva show commented that the show stand of A1's unveiling by Justin Timberlake attracted the most crowd. I guess the spell is finally broken. Premium does not equal RWD. Justin Timberlake was recently choosen as Audi's brand ambassador. Confirming a rumour that began in Nov 2009 when Justin was spotted by paparazis in an Audi A5 as well as a Q7, which in the American Hollywood context, is really quite an unusual choice.

1 comments:

Stim said...

The trend certainly seems to be FWD for the masses with RWD for specialty performance cars. For just pure speed, I suppose FWD is just as good. Those who had the chance to drive a RWD (like a M3) certainly appreciate the difference in take-off and cornering. Saw this in autoguide today.

"With all the focus on small cars and fuel economy, there’s some good news for sporty and performance minded individuals looking for a GM product that suits their desires. In an online web chat GM’s new North American president Mark Reuss made some exciting comments about the potential introduction of both a Chevy Cruze Coupe and a RWD sedan based on the Australian Zeta architecture."