Audi Winter Olympics commercials

Once again, Audi (of America) takes a jab at its competitors. Not contended with the recent TDi Superb Bowl ad, Audi purchased two ad spots for the Winter Olympics season.



Personally I think it is a little bit over the top. Audi has always been about subtlety and understated elegance, a strong preference of inner strengths over superficial values, hence the tagline "Truth in Engineering." So the recent ads do come across to me as being a bit over the top. But what do I know...maybe this is what is needed to appeal to American consumers, a culture that is generally more outspoken, individualistic and brash compared to say...a typical British gentlemen.