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Wednesday, February 25, 2009

Audi Q5 - North America Market Ad





At the recent Oscar awards, Audi released two interesting "Identity Theft series" ads for the newly launched Q5 SUV. Check out the ads below :
Parking Deck

School


Both ads were clearly poking fun at the Lexus RX - the best selling premium SUV in USA. The ads were made by Audi of America's San Francisco based creative agency Venables Bell & Partners.

Audi of America is not new to controversial ads. There have been numerous other ads which pokes fun at their competitor models.

When Lexus launched its LS460L with Park Assist (video below), Audi took the opportunity to release a new ad for the A4 with the theme "The Luxury Car For People Who Can Park Themselves."


Notice that the car in front the Audi is a Lexus LS.

Of course, potential A4 buyers don't cross shop with a Lexus LS. Audi of America is just feeling a little mischievous and wants to pick a fight with the established luxury automotive brands hierarchy in America (Lexus is not that big outside US, not even in Japan). A very adolescent like behaviour, but it still makes the market a lot more interesting.

Last year, they introduced a viral marketing campaign "Meet the Beckers" (video below), which again pokes fun at other luxury auto brands. This time including Audi's own German brethren. See what is the message that you get from Audi on Mercedes, BMW and Lexus drivers.


In 2007, Audi intentionally destroyed a perfectly working brand new Audi TT by submerging the car in the water for a photoshoot with some leggy model.



Automotive blogs and forums were posting many heated discussions about how Audi destroyed a perfect working example of a wonderful car. But the objective of the ad campaign has been achieved - it placed the Audi brand back as a discussion topic among people.

Related link
Transporter 3. Yes it's with the A8 again.
From Motor City to Hollywood

Tuesday, February 24, 2009

Proton likely to cooperate with SAIC? Perdana Replacement Is From China?





Shanghai, February 24 (Gasgoo.com) Malaysia's Proton Holdings Bhd is in talks with China’s Shanghai Automotive Industry Corp. (SAIC) possible cooperation, an executive of Proton told Gasgoo.com today.

A recent report said that Malaysian automaker Proton is planning to cooperate with SAIC to build its premium models by using SAIC’s Roewe and MG platforms.

"SAIC’s products' export to Malaysia is a topic of our cooperation talks," the Proton executive disclosed. He said the MG, developed by SAIC after the Chinese automaker acquired British Rover brand, could be the exported model.

Proton refused to tell the details but said the result will come out in two or three months. However, sources from SAIC denied the cooperation talks.

The SAIC is involved into a lot of trouble, such as the likely bankruptcy of its Korea-based subsidiary Ssangyong Motor. The troubled automaker couldn’t spare time to acquire other automakers or have other cooperations, sources noted.


Does this mean that the ancient Proton Perdana will be replaced by a rebadged Roewe 750, which is also a rebadged Rover 75? Or the shorter Roewe 550, based on shorted Rover 75?

Proton Perdana. It's design is more than two decade old, based on an old Mitsubishi Eterna designed back in the late 80s.



Roewe 550



Roewe 750

Roewe currently sells the 750 with either a 2.5V6 Rover K-series engine or a 1.8-litre turbo four cylinder. The 550 is powered by either a 1.6-litre or a 1.8-litre 4 cylinder Rover K-series. There is nothing much to shout about Rover K-series engine. It is a very old design and is to be retired soon as it can't keep up with the EU's increasingly strict exhaust emission regulation.

SAIC was also rumoured to launch a smaller Roewe 450, but there hasn't been any new news on the 450 for more than a year. Not sure if its another still born, could be revived by Proton though.

Image from WCF.

Computer generated image by Auto Express.

The news follows earlier announcement by Proton on joint collaboration with its former technical partner Mitsubishi Motors. Proton is to rebadge the Lancer to replace its aging Waja while Mitsubishi will rebadge Proton's Persona and Exora MPV for sale in export destinations.

*Back in 2005 SAIC initially tried to bid for MG-Rover Group, but lost the bid to Nanjing Automobile Co. At the end of 2007, after much "request and advice" by the Chinese government, SAIC merged with Nanjing Automobile Co. as part of a greater effort by the Chinese government to consolidate the Chinese auto industry.

Related link :
Waja Replacement Model by 2010.
Proton to jointly develop Waja II with Mitsubishi
Proton Exora MPV
Proton Perdana Replacement model
Pakatan Rakyat Ditches Proton Perdana In Favour of Toyota Camry

Sunday, February 22, 2009

The Great Debate: FWD or RWD. Which is better?





The post below is also cross-posted at Indian Autos Blog.

Early Jan this year, GM’s product “Czar” and vice-chairman of global product development Bob Lutz announced that GM is cancelling development of the next generation Zeta large RWD car platform, citing difficult economic and environmental concerns as the reasons. The most popular models spawned from the current GM Zeta platform (also referred to as GM’s Global RWD platform) are Chevy Camaro and Holden VE Commodore.
“This is because, whether you are in the United States or in China, fuel economy mandates are getting more and more severe, and we just could not base our strategy on doing relatively large and relatively heavy rear-wheel-drive cars,” Bob Lutz, Vice-Chairman, GM Global Product Development.
GM is not alone, Ford Australia too has mulled over possibility that its hugely popular Aussie Ford Falcon will eventually be a FWD model by the next model change. While one cannot imagine a FWD BMW, putting the Mini aside, the Bavarian manufacturer would need to look into FWD soon as the market shifts away from large RWD sedans in favour of smaller FWD premium cars. Mercedes currently has the FWD A-class but is hardly making money out of it due to its very costly “sandwich construction.” This will be dropped in a favour a more traditional design in the next model change, and Mercedes will be expanding its FWD models line-up from the current A-class and B-class to 4 models, including a CLS inspired A-class and a compact SUV derivative of the B-class.


Most car enthusiasts often expound the view that to attain driving pleasure, you have to go rear wheel drive. The excuse often given is that the set of wheels doing the steering should not be burdened to do the driving as well; the front wheels should just do the steering while the rear wheels do the driving. But is it all that straight forward?

With increasingly tough environmental and fuel economy legislation being drawn up not only by governments of Europe and USA but also developing markets like China, the future of mass market RWD cars seem bleak. UK will be slapping punishing taxes on high CO2 emitting cars, and many of these will be large RWD saloons while cars that emit below 99g of CO2 per km will be exempted from paying road tax, which increases rapidly as a vehicle’s CO2 emission increases. USA is implementing fleet wide mandatory minimum fuel economy standards via its CAFE regulation. China has been mulling imposing a combination of fuel tax and car taxes to encourage use of fuel efficient / zero emission vehicles. The regulatory trend for all the major car markets is clear. And car manufacturers don’t design an engine or transmission to only last a few years in the market. They need to ensure that their designs continue to remain legal all the major car markets around the world. In the light of all these, FWD suddenly becomes a more attractive option than RWD. Expect to see a surge in interest for compact FWD cars – which is good news if you are one of those who appreciate nippy handling small cars. Not so good if you are horsepower junkie.

But is FWD that bad? RWD powertrains might offer superior weight balance and the widely touted “driving pleasure,” but distance power must be transferred between the engine and the driving wheels meant that mechanical losses due to increased friction and added weight penalty from having more components meant that compromises in fuel economy and exhaust emission are inevitable. Of course, there will always be Ferraris and Porsches well into the foreseeable future, though they may appear in vastly different forms (read : diesel and hybrid). I am talking of RWD saloons, specifically BMW models – a brand who has made RWD as a core part of its identity.

I suspect a large portion of the car enthusiast market’s preference towards RWD is largely due to motor journalists’ constant harping on the superiority of RWD setup, not to mention BMW’s highly effective marketing. But if you would pause for a moment and think objectively, does RWD really matter in 90% of the time a car spends on the road? Can an average driver really appreciate the differences between FWD and RWD in 90% of the time when the car is pottering around city traffic or cruising along trendy boulevards?


Take for example the BMW 1-series – it is RWD and as such interior space is seriously compromised. But drive it back to back against a FWD Volkswagen Golf, or even a humble Ford Fiesta and you’ll be surprised how close these cars match the dynamics of the 1-series, not to mention their far more resolved ride quality compared to the BMW’s jarring stiff ride. Even BMW’s own Mini drives just as well, if not better than the 1-series, and it’s a FWD. Of course, BMW engineers knew it all along that objectively it made more sense to build a FWD hatchback. But pressure from the marketing guys meant that they had to stay true to their RWD only philosophy. For so many years, BMW have been preaching about the superiority of RWD and the 50/50 weight distribution of their cars. It is not easy for them abandon the corporate philosophy and PR mantra. This is the risk when one banks too much on one particular idea / technology.

RWD might work very well on cars such as Mazda Miata roadsters and Lotus Elise – these are cars developed for a very specific application and for a very specific group of drivers. They work very well in places like the Nurburgring. But in reality, a properly sorted FWD chassis provides a far more exploitable package to the average driver on most road conditions, without all the necessary compromises in interior space as in a RWD car.


Ford Europe’s chassis guru Richard Parry Jones (often referred to as RPJ) have produced some of the finest FWD cars in recent time – the Fiesta, Focus and Mondeo. As has Volkswagen, and to a certain extent even Honda and Suzuki.


A former Lotus chassis guru once said that during the development of the FWD M100 Lotus Elan in the late 80s, they tested a FWD and RWD European Corolla. Both Corollas had almost the same weight, same power, same tires and wheelbase. But it was the FWD car that posted faster lap times in both wet and dry conditions. Not to mention how much more spacious inside the FWD car was. Autocar UK was quoted calling the Lotus Elan "the quickest point to point car available." Lotus sales manual also mentioned
“The ride and handling engineers found that for a given vehicle weight, power and tire size, a front wheel drive car was always faster over a given section of road. There were definite advantages in traction and controllability, and the negatives such as torque steer, bump steer, and steering kickback were not insurmountable.”
Think about it. Lotus guys are really horrible marketers. But they have some of the best chassis engineers in the world, making chassis tuning into some form of an automotive black art that only the guys at Hethel have mastered. So when they say FWD is good enough, I am quite sure they have a strong reason behind it.

Of course the next Elise returned to RWD because the advantages of FWD did not appeal to Lotus buyers, who loved subjective appeal of an over-steering car. But those in the know knew very well what the FWD Elan was capable of and what it stood for.

Audi’s Jorg Bensinger, the father of Audi’s legendary Quattro system once said all cars should either be FWD or 4WD. Image from Audiworld.


The main advantage of RWD setup is its balanced weight distribution and the ability to provide a progressive over-steering characteristic enjoyed by enthusiast drivers. But when car companies start ramping up the power output to a point that the car is undriveable without any electronic driving aids, then the choice of RWD becomes questionable as it goes against the whole “balanced” philosophy of RWD. Then RWD becomes nothing more than a marketing gimmick, along with those ridiculous horsepower outputs.


Many of the high powered uber-German sedans / estates are guilty of this. None of those German 500bhp-600bhp RWD German uber-saloons are driveable without electronic traction and stability control. Ego aside, a nimble small hatch / roadster provides a more fulfilling driving pleasure, uncorrupted by nannying electronics. Which why I am looking forward to a world of more better driving hot hatches and less 600bhp sedan / estate. Thus, I was pleased when the head of Mercedes-Benz’s tuning division, AMG’s Volker Mornhinweg announced that the horsepower war is over. It took a recession to bring these horsepower junkies down to reality. 600bhp cars don’t teach you to be a skilled driver. A small and agile car teaches you to be more sensitive to all your senses and promotes driving finesse. Plus their limits of handling are easily reached, thus they don’t lose traction and suddenly break away into a ball of burning flame at very high speeds.

In short, there are applications suited for RWD, FWD and AWD / 4WD. But it is not an infallible believe that one powertrain is superior in all types of cars on all sort of driving conditions, or that only RWD cars can deliver driving pleasure. As Ford Europe’s RPJ have shown, it’s all in the setup. The days of “King of Torque Steer” Saab 900 Turbo are long gone. Advancement in suspension and tire technology has removed many of those negatives associated to FWD. It is not perfect, but on the right sort of car, it sure is damn close to the best of RWDs. And as a bonus, you get a larger trunk and cabin space, better fuel economy and lower exhaust emissions which keep the anti-car lobby greenies and governments happy.

Thursday, February 19, 2009

2009 Camry Minor Change (Facelift) Launched in China





The contents below refers to the Asian Flagship Camry, which is different from the Global Camry sold in Japan, North America, Australia and Middle East.

Yesterday, China became the first country to debut the 2009 Camry Minor Change (facelift). On the surface of it, there is very little visible change and neither are there any major upgrades in the specifications other than the inclusion of G-Book option; Toyota's telematics service. More on that later.



You have to try really hard to spot the differences between the outgoing pre-facelift model and the facelift model. Maybe the term "nano-change" is more appropriate here.

The new facelift model can be spotted with their :
New front grille (New design on the left, note the different grille slates and surrounds)


Revised front bumper design (sportier air dam)


New tail lamp lenses (new design on the left). LED tail lamps typically require a more complicated housing design in order to accomodate a heat sink to dissipate the heat generated from those super bright LEDs. So unless the previous outgoing model have issues with premature failure of the LEDs, it's odd that the tail lamp assembly is larger now.


New alloy wheel design (new design on the left)


Like the Civic Minor Change, it is quite understandable why Toyota have left the Camry design largely untouched - because there is no need to. Among all the Japanese D-segment sedans, I personally think the Camry looks the best, though as an overall package it is not my favourite. That honour goes to the Nissan Teana. The Teana has the best ride comfort and interior ergonomics but it has not sold very well outside Japan due to its high price and "unconventional" looks. I never really quite fancied the Honda Accord, though I have to add it drives better than the other Japanese D-segment sedans. I have never quite got over the Accord's looks. It looks like the car have been designed by 3 different committees. There is no one single cohesive theme and the car just looks wrong from almost every angle. It tries to ape too much from the E60 BMW 5-series, which is not exactly a pretty car to start with and those Bangle lines can only be pulled off on a BMW and on nothing else. It might appeal to the Americans though - brash in your face design, crude and big.

The Chinese Camry is also similar to the models sold in Taiwan and other ASEAN
(Thailand, Malaysia, Singapore, Vietnam, Philippines, Indonesia) markets. It is also sold in Australia (only in V6 guise) as the Aurion, to challenge the traditional stronghold of Aussie cars - large six cylinder sedans dominated by Holden Commodores and Ford Falcons.

The launch of the Chinese Camry also saw introduction of Toyota's G-Book telematics service for the first time outside Japan. In the context passenger cars, telematics services are basically souped up satellite navigation systems that also combines audio entertainment functions, satellite based vehicle tracking security system (including remote unlocking via satellite in the event you locked yourself out of the car), emergency services link (SOS signal is sent to the country's emergency services number when airbags are deployed or when the driver comes across the scene of an accident) and also real-time traffic information system.

Many big name manufacturers are already offering such services in major markets of North America, Japan and Europe. GM has its OnStar, Mercedes-Benz has TeleAid and BMW has ConnectedDrive. While China is the first country to roll out G-Book outside Japan, it is not the first telematics service in China. Nissan unveiled its Star Wings in China in the middle of 2008.


Grade line-up in China.

Many of the features below are already available in high end Camry variants in larger markets like Thailand and Taiwan.





The Chinese market Camry is assembled domestically in China by Guangzhou Toyota, one of the two local joint ventures Toyota has in China. Its other partner is FAW-Toyota. Guangzhou Toyota manufactures the Camry while FAW Toyota manufactures Reiz (Mark X), Corolla, Vios, Land Cruiser, Land Cruiser Prado and Prius.

For more information on G-Book services, go here or you can download this video. Ignoring the model specific safety features and future concepts, most of the functions within this so called Intelligent Transport System have already been provided by G-Book (i.e. HelpNet, Map-On-Demand and real time traffic information)

Images from chesi.com via autoincar.com

Related link :

Next generation 2011 Camry and a brief history of Camry
Toyota Camry Minor Change Sales Manual (Indonesian market) - Differences between old and new

Wednesday, February 18, 2009

When government runs car companies.



Here we go again...

DETROIT — President Obama has dropped the idea of appointing a single, powerful “car czar” to oversee the revamping of General Motors and Chrysler and will instead keep the politically delicate task in the hands of his most senior economic advisers, a top administration official said Sunday night. [...] The official also said that Ron Bloom, a restructuring expert who has advised the labor unions in the troubled steel and airline industries, would be named a senior adviser to Treasury on the auto crisis. Read more here.

I have my own reservations on this plan because historically, every time a government tries to run a car company, the end up being in a worse shape than before. Those who are old enough to remember British Leyland in the 70s should understand this very well. And don't forget the tin worm infested Alfasud when Alfa Romeo was nationalized by the Italian government.



Image from Birmingham Mail

Of course, we all know how all historic marque have gone to the Asians. Jaguar and Land Rover to Tata, MG-Rover to Nanjing Automobile Co.


Who is Ron Bloom
The American media paints Ron Bloom, the man tasked to advice the treasury on the US domestic auto industry restructuring as a tough talking bulldozer of a negotiator. He is said to adopt a so called dentist chair policy in negotiations, with the patient grabbing the dentist's balls and say "Let's not hurt each other alright?" He has a good track record of turning around ailing steel and airline industry companies.

Haven't we seen this before? The British had a similarly talented guy by the name of Sir Don Ryder, who produced the Ryder Report which was supposed to turn BL around. And we all know the tragic ending to BL and all its historic brands.

The car industry have some very unique traits that makes it different from other typical heavy industries like aerospace / airline or steel. In those sectors you have a set very objective variables, most of them being cost, production and trade policies related, that you need to look into. The car industry shares all that but there are also many other emotional attributes that come into play. People don't buy cars the way businesses / consumers order a roll of steel plates or a seat in an airline. There is an intangible emotional ties, and sometimes a sense of national pride that people attach to cars. And then you have a very diverse but non-standardised set regulations that you have to meet. Crash safety, environmental regulations and the local taxation and tariff, all of which differ from country to country. Running a car company is not for the faint hearted and Ron Bloom is going to mess up the American auto industry terribly if he were to apply the same logic from restructuring airline / steel / railway / utility companies.

I already have friends and acquaintances whose jobs are being threatened due to the financial woes at GM and Chrysler. These people are not directly under the payroll of GM or Chrysler, but are suffering from the ripple effects which are now reverberating throughout the entire industry supply chain. Unlike previous job cuts, this doesn't just affect blue collar plant workers, but white collar engineers, people with Masters degree with decades of experience.


"I am going to do my best to get out of the auto industry," Doug Zupan, former designer at Chrysler Technical Center.

Actually there is another way out, but politicians and high level auto industry executives are not willing to discuss this in public due to the obvious political sensitivity - to break-up these companies and sell them to Asian companies.

A fellow industry executive associated with the former MG-Rover Group once told me that MG-Rover would probably be in a better shape if it were managed by Honda Motor Co. The previous Rover 200, 600 and 800 series were all based on Honda models and Honda was said to be interested in exploring further level cooperation with MG-Rover. But the British government and management of MG-Rover found it difficult to pass control of their manufacturing industry's pride and joy (however ridiculous that may sound...) to an Asian company. They decided to sell it to BMW Group who then discarded MG-Rover almost as soon as they took over the company. BMW executives gave up restructuring MG-Rover and cut their losses by selling it to the Phoenix Consortium for a symbolic 1 British Pound. Eventually MG-Rover ended up in the hands of the Chinese (Nanjing Automobile Co.).

Various Chinese companies are rumoured to be interested in the individual brands of GM and Chrysler and Ford, though they were officially denied, due to political reasons mentioned above. A consortium of Middle Eastern investors have also expressed interest in the Hummer brand but are unable to raise sufficient funding due to the tight credit market.

American politicians need to focus on doing what is best to protect American jobs and not be clouded by their white men (or brown men?) ego. In this time and age, what is an American / British / Japanese car? A GM model might be more Mexican than American, while an equivalent Toyota could actually be more American than a Ford. What nationality is Renault-Nissan? The Japanese failed the Skyline GT-R. It was a Brazilian born Lebanese CEO using French money who resurrected the idea. Alfa Romeo is now run by a German guy formerly from BMW M. I could go on and on with Mini (American designer, German management) and Aston Martin (Danish designer and German CEO) and so on but you get the picture.

After receiving the first round of USD 14 billion bailout package, GM and Chrysler are now asking for an additional USD 16.6 billion aid. There is no telling when is this going to end, it's almost as though as tax payer's money are being thrown into a financial black hole. The worse thing is Chrsyler is owned by a slush fund rich private equity group Cerberus Capital who have done very little on their part to inject more capital. I will be flipping mad if I am an American tax payer.

Thursday, February 12, 2009

Satria Neo, now with CamPro CPS




Proton will be replacing the Satria Neo Hi-Line with a newer version powered by the CamPro CPS engine, with camshaft profile switching function. The lower range Satria Neo Lite and Satria Neo M-Line will continue to chug along with the base CamPro engine, commonly referred to as the "CamPro Minus." Contrary to popular perception, CPS is not really meant to improve fuel economy, though it can be argued that with a more user friendly torque delivery the driver no longer needs to be so heavy footed. But we all know in reality this is not really the case and any improvement in fuel economy is largely attributed to the driver's "left foot discipline." What CPS does is to remove the infamous "torque dip" that afflict all "CamPro minus" engines. It shares more similarity with Porsche's VarioCam than other Japanese variable valve timing and lift systems.


Terato.com managed to get their hands on the new Proton's brochure (leaked again?).
For the complete brochure go to terato.com.

The new Satria Neo CPS is expected to arrive at all major Proton dealerships in Malaysia sometime next week. Other significant updates to the Satria Neo CPS is inclusion of leather seats, revised exterior styling including a new front and rear bumper and rear spoiler and lastly a new Solid White colour. As shown in DuPont's 2008 Colour popularity chart, white is the new black.

The Satria Neo, even in the base model Lite form, is a somewhat under-rated car that is very rewarding to drive, thanks to its chassis being fettled by the boffins at Proton's subsidiary Lotus Cars. Interior ergonomics is not top class and the fit and finish might be a little on the rough side, but as far as pure driving pleasure is concerned, there is very little else that can match it for the same price.

It's a shame that many are denying themselves of the driving pleasure offered by this little Proton hot hatch simply because they can't look over the badge in front. True I am evaluating the car on a very narrow single dimensional aspect of it. Then again, aren't all RS specs race tuned machines (think of the JDM Evo X RS or Porsche 911 GT3 RS) like that? It's odd that to compromise creature comforts and refinement for driving performance is acceptable in the supercar / rally monsters territory but is snubbed at the more affordable price range.


Proton is already working on building the car's motorsport credential by fielding the Satria Neo in the FIA Formula Super2000 rally series. Wouldn't it be awesome if R3 could do a limited run based on this rally car. But then again, I can imagine such an idea will be immediately shot down by the corporate guys in suits when you consider the current gloomy car market.

Below is a video of the Satria Neo Formula S2000 rally car on a shakedown at the French Alps.

Renault Laguna To Be Discontinued by 2010, Replaced By Nissan Teana




Hilton Holloway, contributor at AutoCar UK made the passing statement below in his latest blog entry; Death of Le Barge.
Well, the source said, the Laguna ends in 2010 and will be semi-replaced by a 4.9m-long, Renault-badged, Korean-built, Nissan-based, Samsung front-drive saloon. Though Renault doesn’t expect much demand.
It is quite obvious that there is only 1 car (OK...two) that fits the description above. The domestic South Korean market Samsung SM5 and SM7.


The SM5 and SM7 are basically similar cars with different engines, with the SM5 being powered by a 4-cylinder engine while the higher end SM7 is powered by Nissan's famed VQ series V6 engine. The rest of us outside of South Korea knows the car as Nissan Teana.



Most people know of Samsung for its electrical appliances and cellular phones, but truth is Samsung Group is a diversified conglomerate that also operating theme parks, provide financial services and even manufacture cars. Samsung Motors is now part of the greater Renault-Nissan Group. In fact, the Bluebird Slyphy, Asian Sentra, Qashqai (Dualis) were all developed by Samsung Motors. The Bluebird Sylphy and Sentra is also known as Samsung SM3 while the Qashqai is also known as the Samsung QM5.

2009 Toyota Wish - Leaked Brochure





Sales in Japan is expected to begin by middle of 2009. There will be 4 variants to choose from - starting from the base model 1.8X, moving up to 1.8S, 2.0G and the range topping 2.0Z. Like many Japanese domestic models, 4WD is optional (more like AWD as it is a "reactive" system rather than one of those permanent / full-time type).




The 1.8S and 2.0Z models have a different body width compared to the 1.8X and 2.0G models (presumably only available in 2WD). Both 1.8S and 2.0Z are wider, with flared wheel arches (due to larger 16" and 17" wheels respectively, 1.8X and 2.0S gets 15" wheels), with the 2.0Z getting an additional bodykit with wheel arch extensions.



On the specifications, all 2.0-litre models gets Push-start engine ignition button and cruise control while the range topping 2.0Z gets a unique steering wheel with steering wheel mounted audio and climate control buttons.

Power comes from either a 1.8-litre 2ZR-FAE four cylinder with Dual VVT-i and Valvematic or from a 2.0-litre 3ZR-FAE with Dual VVT-i and Valvematic. Both will be mated to either a CVT or 5-speed automatic transmission. This is a departure from the current 1AZ-FE 2.0-litre and 1ZZ-FE 1.8-litre VVT-i engines fitted on the current generation Wish.

VDIM will also be featured in the higher range models.

Note : Specifications above are speculated based on best available information at the time of writing. They could be wrong and may differ from market to market.

In ASEAN markets, the Wish is sold officially Thailand, Malaysia and Singapore. The Malaysian and Thailand models are of the 2.0-litre variant, assembled in Toyota Motor Thailand's plant in Gateway, while Singaporean models are 1.8-litre versions imported from Japan. There has been many disputes in the blogosphere about the origin of Singapore specs Toyota Wish Aero Tourer, imported by Borneo Motors Singapore, mainly due to presence of Thai language stickers on the car but BMS have officially mentioned the car is imported from Japan and TMT have never assembled any 1.8-litre Wish in Thailand. The presence of Thai and English language caution stickers is merely a company policy based the vehicle's export destination. The missing tinted rear windows is merely due to Singapore's Land Transport Authority regulation compliance. Owners need to understand that a grey-imported vehicle is different from an officially imported model in many internal aspects.

I remember reading in a print issue of Bangkok Post stating that Toyota Motor Thailand will cease production of the Wish by end of 2009, citing high tooling cost and low market potential in Thailand, which favours trucks and SUVs. Can't find the article online though. Also, the Thai government tax regulation is slowly heading towards the direction of promoting small fuel efficient cars via its "Eco-Car" project. Thus there is very little strategic value in investing further to assemble the second generation Wish in Thailand.

This will not have any impact on Singapore, whose government have no domestic car industry to protect and BMS will simply continue its practice to import Wish from Japan. Malaysia will clearly be impacted by this development as the Malaysian government's notorious policy of using a so-called "AP Permits" to limit importation of cars outside of ASEAN region countries. To import the Wish officially from Japan will grossly inflate its selling price that does not justify the image positioning of the vehicle. The Wish is not exactly a premium car. Market interest in the Wish have also waned considerably. On average, less than 50 units are registered every month now. The Wish however remains very popular in Japan, Taiwan and Hong Kong. So these markets will continue to carry the second generation Wish.

More higher resolution images at WCF.

However, we do hear rumours that the luxurious Alphard will be introduced officially. We have read of confirmation by Toyota Motor Thailand that Alphard will be introduced officially in Thailand, as a premium product. It is not too unreasonable to expect Malaysia and Singapore to follow suit as these countries share a very similar Toyota product line-up. The same however cannot be said for every car brand. Nissan for example carries two very different product line-up in Singapore and Malaysia.

Image via Nihoncar

Related Link:
Alphard to be sold officially in Thailand, Malaysia and Singapore?
2009 Second Generation Toyota Wish