At least that's what Autocar UK's contributor Ollie Stallwood seemed to suggest based on comments from a company source. According to the source, every single Toyota model will include a hybrid option within the next 10 years.
If anyone has any doubt of the effectiveness of hybrids over frugal diesels try telling Toyota. Speaking with a source at the company today he re-iterated that every model in the range would include a hybrid option “within ten years”.Nothing surprising about the first part as Toyota have announced this long term plan for their hybrid push a couple of years ago. My eyes just popped wide open when I read the part about Hilux hybrid.
This would include the usual array of C-segment and D-segment cars of course, but interestingly it would also be extended to hybrid Hilux pick-ups (Hy-lux anyone?), Land Cruisers, and Rav4s.
Personally however I am not convinced of the news, no not about the long term hybrid model expansion plan in general. I more keen to believe Stallwood's source made that comment in the context of Toyota's domestic Japan or maybe including its North American market (Toyota's two largest market) model line up. The Hilux is not sold in Japan you see. As far as I am aware of, there is only one pick-up truck on sale in Japan - Mitsubishi Triton. The pick-up truck market in Japan is almost non-existent. Yes there will be hybrid C-segment Corollas and there will be hybrid trucks, but I speculate it will be for the full-size Tundra rather than Hilux.
If you remember, a concept Toyota hybrid truck inspired by the Tundra (A-BAT Concept) was unveiled about 2 years back. The market requirements and usage conditions of a Hilux would make it not an ideal platform to market the advantages of a hybrid powertrain. A Tundra however is targetted a different market. It is not realistic to expect every single Toyota models sold around the world, including those made by its sister company Daihatsu (i.e. Daihatsu Xenia / Toyota Avanza, Daihatsu Sirion / Toyota Passo) and those designed for third world country markets (i.e. Innova, Fortuner) to also be chosen candidates for hybridization. The upcoming low cost Toyota Emerging Family Car (EFC) is definately not a candidate for a hybrid powertrain.
Toyota previously had a joint partnership with Isuzu to develop diesel engines but ever since Akio Toyoda came took the helm of the company as President, he has terminated the deal and decided the throw all of the company resources to what it does best - hybrids.
Related link :
The great powertrain debate - diesel vs hybrid.
Busting Myths About Hybrid Battery Reliability